Grant Summary
The Wine Tourism and Cellar Door Grant provides financial support to wine and cider producers who operate physical cellar doors and contribute to wine tourism across Australia. The grant helps producers offset costs associated with cellar door operations by providing funding based on eligible domestic cellar door sales. Administered by Wine Australia on behalf of the Commonwealth, this demand-driven program is designed to strengthen regional wine tourism and cellar door experiences. This is the seventh round of this grant opportunity.
Key Dates
- Open Date: 1 September 2025
- Close Date: 31 October 2025, 5:00 pm ACDT
- Decisions Announced: 13 November 2025
- Payments Made: 28 November 2025
- Successful Grants Published: 15 December 2025
Grant Amount:
- Up to $100,000 (GST exclusive) per applicant per year
- Total program funding is capped at $10 million annually
- If oversubscribed, grant amounts will be reduced proportionally across all approved applicants
Eligibility Criteria
To be eligible, applicants must:
Be a wine or cider producer
Be a legal entity registered for GST with an active ABN
Have made at least $1,207,000 (GST exclusive) in rebatable wine sales in the relevant financial year
Have rebatable domestic cellar door sales exceeding those used to meet the $1,207,000 threshold
Have paid the Wine Equalisation Tax (WET) on all eligible sales
Own or lease a physical cellar door in Australia (or have a related entity that does)
Hold a valid liquor licence for the relevant financial year
Eligible Expenses (What Qualifies for Funding)
Applicants may claim 29% of the notional wholesale selling price of eligible rebatable domestic cellar door sales
At least 50% of sales claimed must be from the physical cellar door
Sales must occur during the period the producer (or related entity) owned or leased the cellar door
Only one application per financial year is allowed per group of associated producers
Not all expenditure on your project may be eligible for grant funding. Final eligible expenditure is subject to a grant agreement.
Why use prmpt. as your grant consultant?
- We have a proven track record of successfully securing government grants and incentives for our clients
- Use our years of skills and expertise to put your winery in the best position of success for this grant
- We manage the entire process for our clients, including:
- Eligibility confirmation + verification
- Full grant application + supporting documentation
- Management of grant payments to ensure paid in a timely manner
- Full compliance and adherence to your grant agreement, staying compliant at all times
- We love wine! We’d love to work with you and your team to secure this grant and watch your winery grow!
